Sunsilk City on Roblox
Tired of games limiting the potential of female protagonists, Sunsilk developed a game to help girls overcome the problematic social norms and challenges of real life, so they could feel empowered and confident to tackle the real world. I wrote copy to support the in-game UX, website copy and the press release.
Helping make girls’ dreams come true.
I helped Sunsilk create the Dreams Planner to help girls realise they can achieve anything and help give them the confidence and structure to start working towards their goals. I integrated quotes from some of the world’s most inspirational women. There were videos to accompany the workbook, which I also wrote the scripts for.
As a self-confessed self-development junkie, this project truly was a dream by both name and nature. It felt like having a conversation with a younger me.
