Powered by caffeine
Hello Jo is a range of caffeine-powered hair and skincare, founded by Feel Unique. It was created by a collective of talented women to help fuel empowered days, support other women and provide a platform to make a difference.
The brand partners with Rosa, the UK-wide Fund for Women and Girls, and donates 50p from each product to help the fund’s mission to mobilise resources for women equality.
Words with energy
The way we speak to our customers, journalists and influencers is so important – it sets the tone for who we are, what we’re about and how much we can achieve together. I helped Feel Unique to develop the brand values, tone of voice, sales and packaging copy for their new brand, Hello Jo.
Looking good
As with any new brand, look and feel was all-important and we used an unfiltered, energetic style to bring the products to life for our Gen Z and Millennial audience. I helped to develop content that would lead our customers smoothly along the path to purchase.
Strategy + Values + TOV + Creative Positioning + Copy + Branding + Packaging