HUDA BEAUTY — Brains & Beauty

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Creating spaces for beauty lovers to thrive

Our brief was to create bold and beautiful Huda experiences in Selfridges, where beauty lovers could thrive and continue to feel part of Huda’s world in the physical space as much as they do online.

Screen Shot 2018-09-13 at 18.16.33.png — Made for the fans

Huda Beauty was created by celebrity make-up artist and beauty vlogger, Huda Kattan, and owes its continued success to Huda’s massive following (20million+) across her social media and ecommerce platforms.

Screen Shot 2018-09-13 at 18.16.20.png — Eye on the prize

We knew we needed to bring Huda’s unique personality and coveted products to life in a way that would make her the number one name on every fan’s immaculately contoured and strobed lips.
Creative Positioning + Concept Development + Retail Design + Copy + POS

FEEL UNIQUE / HELLO JO

MARMITE